GET ON THE WAITLIST

Your body is just fine.

It's food that's changed.

That means you need a simple way to tell what's actually healthy from healthy-looking junk so you can quit dieting for good.

Learn It In One Day

"For the first time ever, food and eating have become an issue without so much heartache, angst, and confusion, and for me that's a massive win."

Morag

Meet Rebecca

I lost 55 pounds (15 years ago) by correctly identifying nutritious food from harmful food processing

I don't track my food, restrict it, count calories, reject carbs, fast, or cleanse (whatever that means). I don't work out like a maniac or 'eat clean.'

Instead, I eat according to a framework I created that makes it simple to protect myself from obesogenic food while choosing healthy food I love.

Diets were invented to deal with the effects of food processing.

No more. No less.


  

  Skeptical? Good!

My clients were, too, until they tried my protocol. Now science has finally caught up. Below is a quote from a recent NY Times Op Ed written by two food scientists on their latest research. 

Spoiler: if you shop in any grocery store, you're in a "food environment with an abundance of ultraprocessed foods."

Yeah, but I don't eat junk.

So, what happened to food?

And then, us.

Industrial food processing was introduced in the 1960s–precisely when obesity began rising.

What was supposed to help make mealtime easier has become a public health crisis and spawned an equally harmful diet industry.

We're so habituated to food processing that we think of products as food.  

Today, choosing healthy food has become a confusing mess. "Plant-based," Keto, and low-fat are near meaningless terms, and not what you need to know.

You need a quick and reliable way to identify the level of processing a food has undergone.

Choose With Confidence

57 58% of every calorie consumed is 

ultraprocessed.

If you can't reliably identify them, that's what you're eating. Specifically, 500 more calories per day ⤵️


Picture this: you're walking through the grocery store, and a package catches your eye. It looks good, has a tempting label, and is next to some apples. You pick it up and think, "Is this healthy?"

How do you know?

It's not enough to 'shop the perimeter.' You need clarity.

 

It's The Food, will teach you a simple framework to make selecting healthful, non-obesogenic food a breeze

After taking this course, you'll be able to:

  • Navigate the grocery store with clarity.
  • Select food that supports your natural satiation and avoid the ones engineered to create overeating.
  • Quickly identify specific levels of food processing and what that means to your satiation and metabolic health.
  • End the confusion and worry about what's healthy.
  • Quit thinking of yourself as the problem, destined to be obese, or lacking in willpower.
  • Make choosing simple in a world filled with complexity.

I Want This

What are people saying?

"Your definition of processed foods alone is profound yet clear. It's rare that people can think about and live something deeply and then explain it so simply."

Richard

 

Yeah, but...

Get the FREE cheat sheet(s).

Gimme