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Your body is just fine.

It's food that's changed.

That means you need a simple way to distinguish what's actually healthy from healthy-looking junk so you can finally stop dieting (and have your lifetime healthy weight).

Learn It In One Day

Diets are just an invention to deal with the effects of food processing.

Meet Rebecca

I lost 55 pounds (14 years ago) by correctly identifying nutritious food from harmful food processing

I don't track my food, restrict it, count calories, reject carbs, fast, or cleanse (never, ever). I don't work out like a maniac or 'eat clean.'

Instead, I eat according to a framework I created that makes it simple to protect myself from obesogenic food while choosing healthy food I love.

But first,


What 

happened to food?

And then, us.

Industrial food processing was introduced in the 1960s–precisely when obesity began rising.

What was supposed to help make mealtime easier has become a public health crisis and spawned an equally harmful diet industry.

We're so habituated to food processing that we think of products as food. What's edible can still be terrible for health.  

Today, choosing healthy food has become a confusing mess. "Plant-based," Keto, and low-fat are near meaningless terms, and not what you need to know.

You need a quick and reliable way to identify the level of processing a food has undergone.

Learn To Confidently Choose

57% of every calorie consumed is 

ultraprocessed.

If you can't reliably identify them, that's what you're eating. Specifically, 500 more calories per day ⤵️


Picture this: you're walking through the grocery store, and a package catches your eye. It looks good, has a tempting label, and is next to some apples. You pick it up and think, "Is this healthy?"

How do you know?

It's not enough to 'shop the perimeter.' You need a system.

 

It's The Food, will teach you a simple framework to make selecting healthful, non-obesogenic food a breeze

After taking this course, you'll be able to:

  • Navigate the grocery store with clarity.
  • Select food that supports your natural satiation and avoid the ones that create compulsions to overeat.
  • Quickly identify whole, unprocessed, heritage, moderately processed, highly processed, and ultra-processed foods.
  • End the confusion and worry about what's healthy.
  • Quit thinking of yourself as the problem, destined to be obese, or lacking in willpower.
  • Learn a simple, repeatable system that doesn't rely on food tracking or calorie counting to eat for a healthy weight. 
  • Make choosing simple in a world filled with complexity.

I Want This

What are people saying?

"Your definition of processed foods alone is profound yet clear. It's rare that people can think about and live something deeply and then explain it so simply."

Richard

 

Yeah, but...

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